get the tea
how we
Want to get to know your consumers on a more personal level? Get the Tea directly from them! Whether it is in-person or online interviews, focus groups, or an in-depth ethnography. We bring to life your consumer through their own experiences and language.
Love numbers and the comfort of knowing your data applies to a larger consumer population? We can run any quantitative project you need to validate that your ideas are sound and not damaging to your brand.
Is your company new, or lacking insights capabilities? Don’t know where to start? Let us help guide you with the tools, people, and partners needed to develop a robust insights program that keeps you directly connected to your consumers and potential consumers.
Spill the Tea
the TEa on
After a decade of working inside a primary research group of a top ad agency, Ian launched Spill the Tea in 2025 to provide a more flexible consultancy model designed to get the Tea you need without the politics
of large agencies.
Ian has worked with numerous Fortune 500 companies and top brands. He is flexible and dedicated to bringing your consumer to life in profound and honest ways that won’t just reduce them to numbers. Ian brings out their individual stories as well as the profile of them as a whole, in their language, and how they identify.
Spill your Consumers’ TEA
Ready to Spill the Tea about your consumers? Please send through a note, and we can chat about your project(s) and objectives. I look forward to chatting soon.